The British public deserves to have a louder voice than it does right now. There are many things we all care about, from water companies dumping sewage into our rivers to the creation of a new football regulator. Topics like these affect us all in day to day life, but we so rarely get to talk about them let alone influence their solutions. That’s what we’re here to change…
The Influence Boost Awards were born from a desire to create an alternative narrative to the top-down agenda of traditional media outlets. To create a platform where authentic voices speaking about issues important to average British people are rewarded and amplified, leading to better represented communities who are more informed about the issues that shape their lives.
We aim to cut through the noise, bend the algorithms and shine a spotlight on the content that reflects the real concerns of our nation - not the concerns of the people in charge of what the media covers or what politicians focus on.
We understand the power of influence and the hard work that goes into building it, and we're here to reward and amplify those who want to truly make a difference.
Our goal is to reward the creativity, dedication, and sheer brilliance of the content creators who take part in this project, who inspire their audience and give a voice to their community. We don't just hand out accolades; we actively work to boost the reach and grow the audience of winning creations.